MSC Cruises Launches AI Concierge for Mediterranean Trips

May 7, 2026

Great news for travelers considering Mediterranean cruises that include Israel ports! MSC Cruises has officially launched their innovative AI Concierge service after a successful trial with 170,000 passengers.

The new MSC Concierge is built right into the MSC for Me app and acts like your personal cruise assistant. Whether you need answers to questions, want to book onboard services, or are looking for entertainment recommendations tailored to your interests, this AI helper has you covered.

This could be particularly useful if you’re planning a cruise that stops in Haifa or Ashdod – you’ll be able to quickly get help planning your shore excursions to Jerusalem, Tel Aviv, or the Galilee without waiting in line at the guest services desk.

The service covers everything from dining reservations to spa bookings, plus personalized entertainment suggestions based on your preferences. It’s all designed to help you make the most of your time at sea and in port.

If you’re considering a Mediterranean cruise as part of your Israel trip, this new tech could make your voyage much smoother and more enjoyable.