Israel’s Green Tourism Ambassadors to Showcase at Berlin ITB Fair

Planning a trip to Israel? You’ll be happy to know the country is putting sustainability front and center. For the first time ever, Israel is selecting official Green Tourism Ambassadors who will represent the country’s eco-friendly travel initiatives at ITB Berlin – one of the world’s largest tourism trade fairs.

The Tourism Ministry’s new Innovation Award for Sustainable Tourism Initiatives will be presented in a special ceremony at the Knesset building. This recognition goes to tourism businesses and entrepreneurs who are leading the way in responsible travel practices across Israel.

Why does this matter for your trip? These award-winning businesses will be showcasing their green initiatives at ITB Berlin, which means you’ll have access to more eco-conscious tour operators, sustainable accommodations, and environmentally-friendly experiences when you visit Israel.

As Tourism Ministry officials noted, this is especially meaningful during challenging times, as it highlights Israel’s commitment to both welcoming international visitors and protecting its natural heritage for future generations. Keep an eye out for these certified green tourism providers when planning your Israeli adventure.