Israel Names Green Tourism Ambassadors for Berlin ITB Fair

December 24, 2025

Great news for eco-conscious travelers planning a trip to Israel! The Tourism Ministry is launching its first-ever Green Tourism Ambassador program, recognizing innovative businesses that are leading the way in sustainable travel.

The winners will be announced at a special ceremony at the Knesset and will have the exciting opportunity to represent Israel at ITB Berlin – one of the world’s largest travel trade shows. This means these pioneering tourism companies will be showcasing their eco-friendly initiatives to international visitors and travel professionals.

Tourism Minister emphasized the importance of recognizing tourism businesses during these challenging times, saying they especially appreciate the dedication of tourism operators and businesses. This initiative highlights Israel’s commitment to responsible tourism practices that benefit both visitors and local communities.

For travelers planning their Israel adventure, this program is fantastic news – it means you’ll have access to more sustainable tourism options, from eco-lodges to green tour operators. Keep an eye out for these certified green tourism ambassadors when booking your trip, as they’ll offer authentic experiences while minimizing environmental impact.